Founding Seats • Lifetime Access • Next 10 Men at $1,000, One Time • Weekly Calls Are Live

The Men's Mastermind for
Men Who Are Done
Doing This Alone.

BUILT Mastermind is a brotherhood of driven men training hard, leading at home, and living with intent. Founding members pay once and hold their seat for life.

Applications reviewed individually • Not everyone is accepted

20
Founding Seats, Then Annual
Wkly
Live Group Call
10
Founding Seats at $1,000
4
Pillars Monthly Rotation
Life
Founding Seat for Lifetime
Who This Is For

Built for a Specific Type of Man

You used to be the guy who trained hard, had energy, and had a clear direction. Somewhere between work, kids, and life, that guy got buried.

You’re a high performer at work but you know your home life and your health are getting your leftovers. That gap is eating at you.

You want to be a present father, not just a provider. You want your kids to grow up seeing a dad who was strong, intentional, and fully alive.

You’re done doing this alone. You want other driven men around you who are doing the same work, not just talking about it.

Your faith matters to how you lead and how you live. You want a program that doesn’t treat that like an afterthought.

You’re willing to invest in yourself: time, money, and energy. Because you understand that a better you creates a better family.

This is not for you if…
  • You’re looking for a magic shortcut or quick fix
  • You want a sequenced course you can binge alone at 2am
  • You’re not willing to show up consistently and engage with the room
  • You want a diet plan, not a life upgrade
  • You’re not ready to be honest with yourself
The Pillars

Four Pillars. Monthly Rotation.
Permanent Brotherhood.

🔥

Body

Train hard alongside men who hold you to a standard. Challenges, accountability, and a physical bar that reflects who you want to be.

🧭

Mind

Identity, discipline, systems, purpose. Stop reacting to life and start designing it.

🏡

Family

Marriage, fatherhood, faith, legacy. Be the man your wife respects and your kids remember.

🏔️

Adventure

Physical challenges, outdoor pursuits, and building a life worth living outside the office.

What You Get

Weekly Group CallLive on Zoom with Ben: teaching, hot seat, open mic, challenge debrief
Private Members-Only CommunityDaily check-ins, wins, and brotherhood between calls
Monthly Theme RotationBody / Mind / Family / Adventure, one pillar per month, the whole room moving together
Foundations LibraryCore frameworks for discipline, mindset, marriage, leadership. Reference, not homework
Monthly ChallengeTied to the month’s theme. Leaderboard, accountability, friendly competition
Lifetime Call Replay AccessEvery session recorded and available in your member library
Founding Member Lifetime AccessPay once. Hold your seat for life. Zero recurring fees, ever, even as the community grows and future pricing scales for new members
Direct Access to BenDMs and community engagement. You’re not lost in the crowd
How It Runs

Rhythm Over Curriculum.
Brotherhood Over Modules.

01
Each Month

One Pillar. The Whole Room.

The four pillars rotate monthly: Body, Mind, Family, Adventure. Every man in the brotherhood is working the same pillar at the same time. Shared focus, shared language, shared challenge. No matter when you joined, you’re in step with the room.

02
One Live Group Call Per Week

The Call Rhythm.

One 60-minute group call every week. Same shape every month: Week 1 teaching call (Ben opens the month’s pillar with a framework or principle), Week 2 hot seat (members bring real challenges to the room), Week 3 open mic and discussion, Week 4 challenge debrief and next month’s preview. Day and time get set with the founding members, picked for what protects this room of men best.

03
Each Month

The Challenge.

A physical or leadership challenge tied to the month’s pillar. Leaderboard inside the community. Public commitment. This is the accountability mechanism, not weekly homework drops. Body months get fitness. Mind months get discipline reps. Family months get marriage and fatherhood action. Adventure months get the outdoors.

04
From Day One, For Life

The Brotherhood Is the Destination.

No cohorts, no start-and-stop. You join, you’re in. Founding members pay once and hold their seat for life. No renewals, no recurring fees, no "founding rate" that expires. New rotations of pillars, same room, deeper relationships. Once all 20 founding seats fill, new members join at annual membership pricing. You won’t. Ever.

In Real Life

The Brotherhood Comes Off the Screen.

Online community is the foundation. But the real bonds get forged when men are in the same room, breaking bread, training together, and pushing through something hard side by side. In-person events anchor the year.

🏔

Annual BUILT Retreat

Dads only. 2-3 days outdoors in wild country. Training together, hard conversations around the fire, leadership work, and the kind of brotherhood reps that change men. Founding members get first access and member pricing.

👪

Father + Kids Adventure

Bring your kids. A day or weekend built for fathers and their children. Physical challenges, outdoor adventure, and shared experiences that turn into the stories your kids remember decades later. This is the kind of memory you build, not buy.

🌄

Couples Trip

Bring your wife. A getaway for the marriages behind the men. Because a stronger you is only half the equation, and she's been carrying the other half. Details TBD, shaped with the founding members.

Event details, dates, and locations announced to founding members first. Events are optional and priced separately from the Mastermind membership.

Founding Membership

One Investment.
Lifetime Seat.

20 founding seats, ever. Pay once, hold your seat for life. The first 10 charter seats went to the men who bet on this room before it was built. Those seats are spoken for. The final 10 founding seats are open now at $1,000, and when they’re gone, membership goes annual.

★ Founding Member Promise

Pay Once. In For Life. No Exceptions.

The first 20 men in this room are the foundation. You get every call, every framework, every monthly theme rotation, and the brotherhood, for life. No renewal. No recurring fee. No "founding rate" that quietly expires in a year.

Once the founding seats are filled, new members join at annual membership pricing. Your founding seat stays exactly where it is. That is the deal. It does not change.

⚡ Charter Closed

Charter Founding Seat

$500
One time, for life. The bet the first 10 men took before the room was built. All 10 charter seats are spoken for. This tier is closed.
🔥 Founding Now Open • Seats 11–20

Founding Seat

$1,000
One time, for life, for the next 10 men. The room is full of committed men, the weekly calls are running, the proof is in, and the price reflects it. Still a lifetime seat, still less than one year of what comes after.

Every Founding Seat Includes

Charter or Founding, the seat is identical. The only difference is the price you locked by moving early.
  • Lifetime brotherhood access: pay once, never pay again, even as the community grows
  • Weekly live group call (day and time set with the founding members)
  • Private members-only community access, active from Day 1
  • Monthly theme rotation: Body / Mind / Family / Adventure
  • Foundations Library: discipline, mindset, marriage, leadership frameworks
  • Monthly challenge + leaderboard
  • Full call replay library for life
  • First access to the annual BUILT Retreat, Father + Kids Adventure, and Couples Trip
Apply for a Founding Seat

20 founding seats total. The first 10 charter seats are spoken for. The final 10 founding seats are $1,000, one time, for life, then membership goes annual. No deadline, but when the seats are gone, they’re gone. Weekly calls are live.

Looking for personalized training and nutrition coaching? That happens inside Ben’s 1:1 coaching, a separate offer with limited spots. Mention it in your application and Ben will reach out with details.

Why It Works

You Don’t Need Another App.
You Need Accountability.

“Most programs give you information. What changes men is proximity to other men who are doing the work. That’s what this is built around.”
Ben Watkins - personal development coach, husband, father of 4, adventurer, builder

These are the founding members. Testimonials will be added here as the brotherhood grows. Founding members shape what this becomes.

Questions

Frequently Asked

Is this a course or a community? +
It’s a brotherhood. There is no week-by-week curriculum to grind through and no cohort start dates. The room is the product. The calls, the monthly themes, the challenges, and the men around you are how you grow. Foundational frameworks live in a reference library you pull from as needed, not a syllabus you check off. You join, you’re in, for life.
When are the calls? +
One 60-minute live group call per week, already running. The day and time were set with the founding members, picked for what works best for this specific room of men, and the rhythm gets adjusted with the room as it grows. Your input on timing is part of the application process.
How much time does this require per week? +
Plan for 1–2 hours per week: one 60-minute group call plus engagement in the community and the monthly challenge. Your training is on top of that, but you were already supposed to be doing that.
What if I can’t make a live call? +
Every call is recorded and available in the replay library within 24 hours. Life happens, but if you’re consistently missing live calls, you’re leaving the best part of the brotherhood on the table.
Do I need to already be fit or training to join? +
No, but you need to be willing to train. The fitness component is non-negotiable. Whether you’re a former athlete getting back in or someone rebuilding from scratch, the brotherhood meets you where you are and builds from there.
Is this Christian-specific? +
Faith is one of our four pillars, and Ben is open about his faith. That said, faith looks different for different men. We work with men of faith broadly. This isn’t a Bible study, it’s a brotherhood about leading your life with conviction and purpose.
What does this cost? +
Founding membership is a one-time payment of $1,000 for a lifetime seat. The first 10 charter seats went for $500 to the men who bet on the room before it was proven; those seats are spoken for. Once all 20 founding seats are gone, membership goes annual. No renewals, no recurring fees for founding members, ever. If you need a payment plan, mention it in your application and we’ll work it out on the call.
What does "founding member" actually mean? +
It means the first 20 men in the Mastermind pay one time and hold their seat in the brotherhood for life. The first 10 (Charter) paid $500 because they took the bet before the room was proven. The next 10 (Founding) pay $1,000 to join a room that is already running. No annual renewal. No monthly fee. No "founding rate" that quietly converts to a recurring price in 12 months. Once the founding seats fill, new members join at annual membership pricing, and your seat stays exactly where it is. That promise does not change. You helped build the room, you get to stay in it.
Do I get a training plan or nutrition program? +
No. The Mastermind is the brotherhood: accountability, challenges, calls, and the men around you. Personalized training programs and nutrition coaching are delivered through Ben’s 1:1 coaching, which is a separate offer with limited spots. If that’s what you’re after, say so in your application and Ben will reach out with details. Plenty of men do both: 1:1 for the personal programming, the Mastermind for the room.
Is there a deadline to apply? +
No deadline. Founding membership closes when the 20 seats are filled, and after that, new members join at annual pricing. Group calls are already running, and you can join any time, but the founding price and the lifetime seat only exist while seats remain.
Tell me more about the in-person events. +
The annual BUILT Retreat is dads-only, 2-3 days outdoors in wild country, focused on training together, hard conversations, and brotherhood. The Father + Kids Adventure is a day or weekend designed to be done with your kids, building the kind of shared experiences they'll remember. And a couples trip is in the works, a getaway for the marriages behind the men, with details shaped by the founding members. Events are optional and priced separately from membership, but founding members get first access and member pricing.
What happens once the founding seats are filled? +
Membership goes annual for everyone after you. The room keeps growing, the calls and challenges keep running, and founding members keep their seat at zero additional cost, forever. No renewals, no recurring fees, no surprises. Being founding isn’t a discount; it’s a permanent position in something that grows around you.
How do I know if I’m accepted? +
After you submit your application, Ben reviews it personally and will reach out within 48 hours. If it looks like a strong fit, you’ll get a short call to confirm before a seat is held. If the timing isn’t right, no harm done; the door stays open.
Apply Now

Take the First Step.
The Rest Follows.

This is a short application, not a test, not a sales trick. It helps Ben understand where you are and whether this room is the right fit. Honest answers get the best result. Takes about 5 minutes.




1:1 coaching is a separate offer with limited spots. Selecting yes just starts a conversation, no commitment.
Calls are already running weekly. Your answer helps us keep the rhythm working for the room as it grows.
Honest answer here helps us have the right conversation.

By submitting, you agree to be contacted by Ben Watkins regarding your application. Your information is never shared or sold. Ben reviews applications personally and responds within 48 hours.

🏆

Application Received.

Ben will review your application and reach out within 48 hours. Check your inbox, and if you don’t hear back, check your spam folder.

In the meantime, sit with this: the fact that you filled this out says something about where you’re headed.