90-Day Cohort • Starts June 1, 2026 • 15 Spots

Stop Running on Empty.
Start Leading Like the Man
Your Family Deserves.

A 90-day group coaching program for driven dads who are ready to rebuild their body, sharpen their mindset, and show up fully — at home and everywhere else.

Applications reviewed individually • Not everyone is accepted

90
Days of Transformation
15
Spots in Each Cohort
Weekly Group Coaching Calls
4
Core Pillars
Who This Is For

Built for a Specific Type of Man

You used to be the guy who trained hard, had energy, and had a clear direction — and somewhere between work, kids, and life, that guy got buried.

You’re a high performer at work but you know your home life and your health are getting your leftovers. That gap is eating at you.

You want to be a present father — not just a provider. You want your kids to grow up seeing a dad who was strong, intentional, and fully alive.

You’re done doing this alone. You want other driven men around you who are doing the same work — not just talking about it.

Your faith matters to how you lead and how you live. You want a program that doesn’t treat that like an afterthought.

You’re willing to invest in yourself — time, money, and energy — because you understand that a better you creates a better family.

This is not for you if…
  • You’re looking for a magic shortcut or quick fix
  • You’re not willing to show up consistently for 90 days
  • You want a diet plan, not a life upgrade
  • You’re not ready to be honest with yourself
The Program

Four Pillars. One Cohort. Real Results.

🔥

Forge

Body • Strength, conditioning, nutrition, recovery. Build a physical standard that reflects who you actually want to be.

🧭

Lead

Mindset • Identity, discipline, systems, purpose. Stop reacting to life and start designing it.

🏡

Root

Family • Marriage, fatherhood, faith, legacy. Be the man your wife respects and your kids remember.

🏔️

Wild

Adventure • Physical challenges, outdoor pursuits, and building a life worth living outside the office.

What You Get

2× Weekly Group Coaching CallsLive on Zoom with Ben — teaching, Q&A, hot seat coaching
Private Skool CommunityAccountability, daily check-ins, wins, and brotherhood between calls
12-Week Structured CurriculumWeek-by-week assignments, frameworks, and challenges
Training + Nutrition FrameworkBuilt for busy dads who train 3–5 days a week with real intensity
Monthly Fitness ChallengeTracked inside the community — accountability and friendly competition
Lifetime Call Replay AccessEvery session recorded and available in your member library
Charter Community AccessFirst cohort gets free access to The Brotherhood community post-program
Direct Access to BenSkool DMs and community engagement — you’re not lost in the crowd
The Journey

Three Phases. Twelve Weeks.

01
Weeks 1–4

Foundation — Know Yourself. Build the Base.

Baseline fitness assessment, nutrition setup, morning architecture, time audit, legacy statement, and your first honest look at who you’ve been vs. who you’re becoming. This phase does the uncomfortable work of starting with what’s real.

02
Weeks 5–8

Build — Stack the Reps. Lead Under Pressure.

Training intensity increases. We go deep on leading at home, communicating as a husband, financial clarity, and staying disciplined when life is hard. The first monthly challenge kicks off. Hot seat coaching in front of the group. Mid-program reassessment.

03
Weeks 9–12

Integrate — Build to Last. Lead Others.

Sustainability systems, your next 90-day physical challenge, faith and identity work, and a final fitness comparison to Week 1. You leave with a plan — not just a memory of a good 90 days. Graduation call and community transition into The Brotherhood.

Investment

One Cohort. One Price. All In.

⭐ Charter Cohort — Founding Members 15 Spots Total

The Forge 90 — Full Cohort Access

$1,497
One-time investment • Payment plan available (3 × $549)

Everything Included

  • 2× weekly live group coaching calls for 90 days (24 calls total)
  • Private Skool community access — active from Day 1
  • 12-week structured curriculum (Forge + Lead pillars)
  • Training and nutrition framework built for busy dads
  • Monthly fitness challenge + leaderboard
  • Full call replay library for life
  • Charter Bonus: Free Brotherhood community access post-program (normally $47/mo)
Apply for a Spot

Spots are limited to 15 men. Acceptance is not automatic — we review every application to make sure this is the right fit for you and the group.

Why It Works

You Don’t Need Another App.
You Need Accountability.

“Most programs give you information. What changes men is proximity to other men who are doing the work. That’s what this is built around.”
Ben Watkins — Coach, Father of 4, South Carolina

This is the founding cohort. Testimonials from members will be added here as the program runs. Charter members get the best price and shape what this program becomes.

Questions

Frequently Asked

How much time does this require per week? +
Plan for 2–3 hours per week for the program itself: two 60-minute group calls plus one assignment or challenge. Your training is on top of that — but you were already supposed to be doing that.
What if I can’t make a live call? +
Every call is recorded and available in the replay library within 24 hours. Life happens — but if you’re consistently missing live calls, you’re leaving the best part of the program on the table.
Do I need to already be fit or training to join? +
No, but you need to be willing to train. The fitness component is non-negotiable. Whether you’re a former athlete getting back in or someone rebuilding from scratch, the program meets you where you are and builds from there.
Is this Christian-specific? +
Faith is one of our four pillars, and Ben is open about his faith. That said, faith looks different for different men. We work with men of faith broadly — this isn’t a Bible study, it’s a program about leading your life with conviction and purpose.
Is there a payment plan? +
Yes. You can split into 3 monthly payments of $549 ($1,647 total). Full pay upfront saves you $150.
What happens after the 90 days? +
Charter cohort members get free access to The Brotherhood community — an ongoing monthly group for men who’ve completed the program. After the charter period, membership is $47/month. You lock in that rate for life as a founding member.
How do I know if I’m accepted? +
After you submit your application, Ben reviews it personally and will reach out within 48 hours. If it looks like a strong fit, you’ll get a short call to confirm before a spot is held. If this cohort isn’t right for you, you’ll be on the priority list for the next one.
Apply Now

Take the First Step.
The Rest Follows.

This is a short application — not a test, not a sales trick. It helps Ben understand where you are and whether this cohort is the right fit. Honest answers get the best result. Takes about 5 minutes.




Honest answer here helps us have the right conversation.

By submitting, you agree to be contacted by Ben Watkins regarding your application. Your information is never shared or sold. Ben reviews applications personally and responds within 48 hours.

🏆

Application Received.

Ben will review your application and reach out within 48 hours. Check your inbox — and if you don’t hear back, check your spam folder.

In the meantime, sit with this: the fact that you filled this out says something about where you’re headed.